Pinpoint GmbH is a technology company founded in 2021 as a spin-off of Chemnitz University of Technology in Germany. The company develops innovative solutions for highly accurate indoor positioning and navigation based on Ultra-Wideband (UWB) technology.
Its solutions address a wide range of industries:
Retail: Product-level in-store navigation, Click & Collect, optimized picking routes, customer flow analytics and the combination of RFID and UWB for smarter inventory management.
Mobility & Public Transport: Navigation in railway stations, airports and transport hubs, as well as precise vehicle positioning.
Events & Entertainment: Visitor navigation, interactive location-based experiences and visitor
Its technology enables precise, real-time positioning with an accuracy of approximately 10–30 cm – even in complex indoor environments where conventional GPS signals cannot reach. Using compact, stationary UWB anchor points (SATlets) and smartphone-based software, Pinpoint makes seamless indoor navigation possible without requiring users to carry additional devices.
A key differentiator is its privacy-by-design approach: positioning is processed directly on the smartphone (on-device positioning), ensuring that users' location data remains on their devices and is not shared with third parties.
Pinpoint develops its own hardware, software, SDKs and integration solutions, allowing its technology to be seamlessly incorporated into existing applications and digital ecosystems.
