Primitive Labs is building the behavioral intelligence layer for AI, modeling human behavior so companies can predict how people will respond to software and agents before they launch.
Instinct sends customer-calibrated agents through your product to predict behavior, uncover friction, and show you what to change before customers experience it. We help retailers improve conversion and average order value KPIs by providing recommendations across their most critical journeys.
Our proprietary behavioral modeling technology powers agents that simulate real human decision-making, laying the foundation for our ambition to become the behavioral validation layer for every digital interaction.
Primitive Labs is backed by a16z Speedrun, Olive Tree Capital, and leaders from Google DeepMind, OpenAI, Uber, and Amazon.
