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  • Saturday Jan 9

    5:30pm - 7:00pm

    Marriott Marquis, Times Square

    NRF 2027 Opening Party

    When two icons meet: The Big Show and the Big Apple.

    Experience the energy, excitement, and unmistakable spirit of NRF 2027 and New York City at the NRF Big Apple Bash! Inspired by the city that never sleeps, this vibrant celebration showcases the best of NYC from Broadway lights to pastrami on rye. Network with colleagues, meet new friends and enjoy immersive activations, photo-worthy moments, and plenty of surprises as we bring the magic of New York City to life.