Point of Cell is a patent-pending retail technology platform focused on purchase completion. We help retailers identify when a product requires another item in order to function or be used as intended, then surface that need before checkout.
Unlike traditional recommendation engines that suggest what a customer may also want, Point of Cell focuses on what the purchase actually requires. A flashlight may require batteries. A baking mix may require eggs, milk, or butter. A home improvement product may require a specific component for installation. Point of Cell is designed to recognize those deterministic relationships, account for quantities across the cart, and help the customer complete the purchase in one journey.
The result is a better customer experience, fewer frustrating incomplete purchases, and incremental basket value from essential items that might otherwise be missed.
Point of Cell is designed to complement existing search, personalization, recommendation, and merchandising systems by adding a dedicated commerce-completion layer across eCommerce and retail environments.
