Outform is an award-winning retail experience innovation agency, leading the future of in-store shopping with cutting-edge design and technology. We transform ordinary retail spaces into immersive brand stories, enhancing customer journeys and setting new standards in retail innovation.
Sunday Jan 10
11:30am - 12:00pm
HP Stage, Javits North, Rm 411
Digital has reshaped how people discover products, brands and ideas. Now, the physical store has an opportunity to support that same journey, creating richer discovery while giving retailers new ways to understand what engages their customers. Outform and Sephora explore this evolution together through an ongoing in-store pilot testing how connected content, technology, physical experiences, data and media can work together. The keynote looks at how these capabilities can facilitate discovery, create greater visibility into the customer journey and help physical environments become more responsive to the people and brands they serve.
