Outform is an award-winning retail experience innovation agency, leading the future of in-store shopping with cutting-edge design and technology. We transform ordinary retail spaces into immersive brand stories, enhancing customer journeys and setting new standards in retail innovation.
Sunday Jan 10
11:30am - 12:00pm
Digital capabilities have reshaped how consumers discover products, brands and ideas. Now, the physical store has an opportunity to support that same journey, creating richer discovery while giving retailers new ways to understand what engages their customers. This session explores this evolution at Sephora, where an ongoing in-store pilot is testing how connected content, technology, physical experiences, data and media can work together. The discussion looks at how these capabilities can facilitate discovery, create greater visibility into the customer journey and help physical environments become more responsive to the people and brands they serve.
