Separate registration and additional fee required. Retailers only.

Retail Store Tours can be purchased when you register for NRF 2026 or through the dashboard (see Add-on Experiences) after registration has been completed.

Retail Store Tours are expert-led, highly curated walking tours of cutting-edge retail locations. Guided by industry experts, each tour includes visits to several standout stores where you'll gain insider access to the latest in retail tech, store design, employee training, and operational best practices.

Tour Locations & Schedule

Iconic Retailers & Best Practices: Fifth Avenue and Madison Avenue

Sponsored by: Creative Realities

See the pinnacle of retail excellence in one of the world’s most legendary shopping districts. This tour takes you inside flagship boutiques like Tiffany & Co., Gucci, Saks, and Bergdorf Goodman—alongside cultural landmarks such as MoMA and St. Patrick’s Cathedral. Discover how these iconic brands have sustained relevance, luxury, and innovation for over a century, blending heritage with modern best practices.

Tour meeting location: Apple Store, 767 5th Avenue (5th Ave between 58th & 59th Streets in the GM Plaza)

Additional dates and times for this tour: Saturday, 1/10: 10:00am-12:00pm and 12:30-2:30pm; Monday, 1/12: 5:30-7:30pm; Tuesday, 1/13: 5:30-7:30pm.

Innovation & Reinvention: The Flatiron District

Sponsored by: Valtech

Discover one of New York City’s most dynamic retail neighborhoods, where design, experimentation, and reinvention converge. This walking tour through the Flatiron Design District showcases a diverse mix of décor, furniture, and flagship concept stores—alongside vintage gems and emerging retail formats. Retailers will gain firsthand insight into how brands use physical spaces to test new ideas, engage consumers, and shape the future of retail.

Tour meeting location: Lego Store, 200 5th Avenue

Additional dates and times for this tour: Saturday, 1/10: 10:00am-12:00pm and 12:30-2:30pm; Monday, 1/12: 5:30-7:30pm; Tuesday, 1/13: 5:30-7:30pm.

People-Centric, Purpose-Driven Shopping Experiences in SoHo

Sponsored by: Stripe, Inc. and Valtech

Experience the vibrant pulse of SoHo, where retail reinvention thrives. This tour immerses you in a dynamic mix of iconic flagships, experimental pop-ups, and purpose-driven concepts—all coexisting in one of the world’s most creatively charged neighborhoods. From bold brand storytelling to agile business models, SoHo showcases how retail can be both deeply personal and endlessly innovative.

Tour meeting location: Apple Store, 103 Prince Street

Additional dates and times for this tour: Saturday, 1/10: 10:00am-12:00pm and 12:30-2:30pm; Monday, 1/12: 5:30-7:30pm; Tuesday, 1/13: 5:30-7:30pm.

Retail Revolution at American Dream

Sponsored by: Contentful

Please note: This tour is four hours, from 3:00pm - 7:00pm.

Step into a next-generation retail experience designed for tech-forward and social media-savvy brands. This immersive tour showcases cutting-edge innovations including smart digital signage, interactive AR activations, and integrated social media touchpoints—all woven into a dynamic, state-of-the-art environment. Discover how revolutionary design and technology converge to captivate consumers and redefine engagement.

Tour meeting location: Javits Center, Level 3, Starbucks in Crystal Palace

Additional date and time for this tour: Saturday, 1/10: 10:00am-2:00 pm.

The Transformation Tour: Wall Street

Sponsored by: CBTS

Explore the birthplace of American commerce and the modern epicenter of global innovation. Go behind the scenes to discover cutting-edge retail transformations in food, fashion, and luxury—all set against the historic backdrop where George Washington and Alexander Hamilton shaped the foundations of business. See how legacy and innovation collide to inspire bold, forward-thinking retail strategies.

Tour meeting location: 230 Vesey St., inside Brookfield Place, 2nd Floor, Starbucks

Additional dates and times for this tour: Saturday, 1/10: 10:00am-12:00pm and 12:30-2:30pm; Monday, 1/12: 5:30-7:30pm; Tuesday, 1/13: 5:30-7:30pm.

Click here for further information about the NRF 2026 Retail Store Tours.

Store Tours developed in partnership with Retail Store Tours.

Agenda