Zeynep’s research looks at how companies – particularly retailers – can design and manage their operations in a way that satisfies employees, customers, and investors simultaneously. Her research has been published in managerial and scholarly journals including Harvard Business Review, California Management Review, and Organization Science. Her work has been featured widely in the media, including The Atlantic, The New Yorker, The Washington Post, The New York Times, PBS, and NPR.
In 2014, Zeynep published her findings in a book, The Good Jobs Strategy: How the Smartest Companies Invest in Employees to Lower Costs and Boost Profits. The book draws on 15 years of research to show that the key to offering good jobs to employees, great service to customers, and superior returns to investors is combining investment in employees with specific operational choices that increase employees’ productivity, contribution, and motivation.
After her book was released, retail leaders started reaching out to Zeynep to understand how to implement the Good Jobs Strategy in their organizations. To support them on their journeys, Zeynep cofounded the nonprofit Good Jobs Institute (GJI). GJI helps companies to redesign work and HR systems to improve jobs, customer experience, and productivity.
Prior to MIT Sloan, Zeynep spent seven years as an assistant professor in the Technology and Operations Management area at Harvard Business School. She has received several awards for teaching excellence both at HBS and MIT Sloan.
Zeynep lives in Cambridge, Massachusetts with her husband and four children. A native of Turkey, she first came to the US on a volleyball scholarship from the Pennsylvania State University. She received her BS in industrial and manufacturing engineering there and her DBA from the Harvard Business School.