Yara Daher

Retail Media Consultant

IAB Europe

Yara Daher is a retail media network pioneer, having shaped some of the industry’s earliest RMN successes while at HookLogic (acquired by Criteo).

Based in London, Yara joined HookLogic in 2014 and was instrumental in developing and launching RMNs for Walmart, Target, Best Buy and other major retailers. She later became head of retail partnerships in the U.S. at Criteo and led retail media for the company in Brazil.

More recently, Yara guided a portfolio of European startups in retail media, including the launches of MikMak and Symbiosys. Currently, Yara leads the Retail Media Standards Committee for the IAB in Europe, the Middle East and Africa. She earned a B.A. degree from the University of Southern California and an MBA from Columbia University in New York.

Speaking in:

Saturday Jan 11th

10:10am - 10:25am

Pier 60, 60 Chelsea Piers, New York, NY 10011

The evolution of IABs in-store media metrics: 2024 highlights and 2025 outlook, presented by Yara Daher, Retail Media Consultant, IAB Europe

In-store media has emerged as a critical component of modern retail strategies, driving customer engagement and measurable impact. This session, The Evolution of In-Store Media Metrics: 2024 Highlights and 2025 Outlook, explores the pivotal developments of 2024, from enhanced measurement frameworks to breakthrough technologies reshaping the way we evaluate in-store campaigns. Looking ahead, the presentation will outline key trends and strategies for 2025, including the adoption of global standards, integration of media and sales driven analytics, and the evolving expectations of advertisers and retailers. Join us for a concise yet insightful exploration of how in-store media metrics are advancing and what lies ahead for this dynamic industry.

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Yara Daher

Speaking in:

Saturday Jan 11th

The evolution of IABs in-store media metrics: 2024 highlights and 2025 outlook, presented by Yara Daher, Retail Media Consultant, IAB Europe