Chief Marketing Officer, buywith
Founder & CEO, Re:Tech
Yael Kochman is an experienced entrepreneur, marketer, company builder and open
innovation expert, with a great passion for startups and technology. With 15 years of
experience in venture building and business development, Yael Co-Founded Re:Tech –
Israel’s first of its kind community and innovation hub helping retailers and CPG’s with open innovation, powered by a community of 500+ startups and tech companies developing cutting edge solutions to disrupt retail.
In addition to her work at Re:Tech, Yael joined buywith, the leading video commerce
platform, in 2023 to lead the company’s marketing and business expansion efforts, where she heads a team of talented marketing professionals across Israel and the US.
Yael was selected as a Top Retail Expert by RETHINK Retail in 2024, and is currently a
member of RETHINK Retail’s prestigious advisory council. She was also selected as one of 40 under 40 by TheMarker, Israel’s leading business publication, as one of the top 100 Retail Tech Leaders by Retail Week and as one of 59 Influential Women Marketers by HubSpot.
Yael is also the Co-Founder of Re:Tech Disrupt - Israel’s first conference on retail innovation and technology. As a speaker, Yael is often invited to industry events, such as; ShopTalk, The Lead, Tech by Retail Week, and many others. She is volunteering as a mentor is several accelerators and academia programs as well as on the retail tech committee of the Israeli Export Institute.
Yael holds an MBA from the Sofaer international program at Recanati Business School, Tel Aviv University. She is an active voice in the business community and has contributed to marketing and business magazines such as Fast Company, Forbes, RetailWire and others.