Winnie Burke

Winnie Burke
Head of Fashion & Beauty Partnerships
Winnie Burke is the Head of Fashion and Beauty Partnerships at Roblox where she oversees and builds relationships with the world’s biggest fashion houses and beauty brands. She has been at Roblox for over 7 years and has helped brands create experiences that build community and promote self-expression and personalization. Some of the most notable partners she has worked with include Gucci, Ralph Lauren, Nike, VANS, Alo, Tommy Hilfiger, Givenchy Beauty and more.

Prior to her time at Roblox, she spent 7 years at Sony Pictures Entertainment where she was Vice President, Digital Ad Sales, overseeing partnerships for Crackle and PlayStation's virtual world "HOME."

As a passionate marketer, she is continually excited about helping brands understand what it means to enter the metaverse and how to build experiences on Roblox which will resonate with our growing and engaged community.

Speaking in:

January 15
1:15 pm1:45 pm
Javits North Level 4, Room 404, Twilio Stage
Early metaverse platforms are already transforming how people interact and share experiences, offering new ways and immersive virtual spaces for engagement. Brands are embracing these digital spaces as a way to build communities and connect. In this session speakers from Tommy Hilfiger & NARS join Roblox, to discuss how they are driving brand positioning by investing in virtual stores,… Read more