January 11: Opening Party
January 12–14: Conference & Expo
Jacob K. Javits Convention Center | NYC
Head of Fashion & Retail Partnerships
Roblox
In her role as Head of Fashion and Retail Partnerships at Roblox, Winnie Burke oversees and builds relationships with the world’s biggest fashion houses and retail brands. She has been at Roblox for nearly a decade helping numerous brands create presence and campaigns to connect with key audiences on the platform, be it through Immersive Ads or experiences that help build fandom, communities, and promote self-expression and personalization. Some of the most notable partners she has worked with include Gucci, Ralph Lauren, Nike, VANS, Alo Yoga, Tommy Hilfiger, Givenchy Beauty and more. Prior to her time at Roblox, she spent 7 years at Sony Pictures Entertainment where she was Vice President, Digital Ad Sales, overseeing partnerships for Crackle and PlayStation's virtual world "HOME." As a passionate marketer, she is continually excited about helping brands understand what it means to enter the metaverse and how to build experiences on Roblox which will resonate with our growing and engaged community.
1:00pm - 1:30pm
Javits North, Level 4, Mirakl Stage
Fluent in technology and social media, these two distinct generations lean into internet culture, prioritize authenticity, are eco-conscious and serious about saving money. For retailers, merging digital and physical assets is table stakes. What’s next? What do companies need to know?
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