Senior Manager, Customer & Marketing
Will is a Personalization & Data Science Leader at Deloitte, specializing in transforming marketing functions for Fortune 500 and FTSE100 Retail and Consumer brands to deliver personalized customer experiences at scale. His end-to-end personalization experience and expertise helps brands to realize tangible benefits by harnessing Data, AI and Technology to drive customer acquisition, marketing efficiencies and customer loyalty. He brings a winning approach to define a holistic and pragmatic personalization strategy followed by leading programs to deliver transformative technology and operating model change. At Deloitte, Will is a global thought leader in personalization, next best action and data driven marketing whilst shaping go-to-market and propriety assets / accelerators for the firm.