Will Pickard

Will Pickard
Will Pickard
Senior Manager, Customer & Marketing
Deloitte LLP
Will is a Personalization & Data Science Leader at Deloitte, specializing in transforming marketing functions for Fortune 500 and FTSE100 Retail and Consumer brands to deliver personalized customer experiences at scale. His end-to-end personalization experience and expertise helps brands to realize tangible benefits by harnessing Data, AI and Technology to drive customer acquisition, marketing efficiencies and customer loyalty. He brings a winning approach to define a holistic and pragmatic personalization strategy followed by leading programs to deliver transformative technology and operating model change. At Deloitte, Will is a global thought leader in personalization, next best action and data driven marketing whilst shaping go-to-market and propriety assets / accelerators for the firm.

Speaking in:

January 14
3:15 pm3:45 pm
Expo, Level 3, Expo Stage 4
Dollar General is America’s fastest growing retailer by store count, opening 3 new locations a day. They have set on a mission to harness the power of digital in engaging their predominantly in-store customer base, with a goal of boosting revenues and increasing ad spend efficiency across their enterprise marketing and retail media network. This session will explore how Dollar General is… Read more