Will Pickard

Senior Manager, Customer & Marketing

Deloitte LLP

Will is a Personalization & Data Science Leader at Deloitte, specializing in transforming marketing functions for Fortune 500 and FTSE100 Retail and Consumer brands to deliver personalized customer experiences at scale. His end-to-end personalization experience and expertise helps brands to realize tangible benefits by harnessing Data, AI and Technology to drive customer acquisition, marketing efficiencies and customer loyalty. He brings a winning approach to define a holistic and pragmatic personalization strategy followed by leading programs to deliver transformative technology and operating model change. At Deloitte, Will is a global thought leader in personalization, next best action and data driven marketing whilst shaping go-to-market and propriety assets / accelerators for the firm.

Speaking in:

Sunday Jan 14th

3:15pm - 3:45pm

Expo, Level 3, Expo Stage 4

Unlocking synergies between digital and stores: Dollar General's journey to personalization at scale

Dollar General is America’s fastest growing retailer by store count, opening 3 new locations a day. They have set on a mission to harness the power of digital in engaging their predominantly in-store customer base, with a goal of boosting revenues and increasing ad spend efficiency across their enterprise marketing and retail media network. This session will explore how Dollar General is designing a cutting-edge customer data platform and marketing stack to deliver omni-channel personalized experiences at scale, focused on value realization for both near and long-term priorities. Learn more about Dollar General’s vision and journey to unlock the synergy between digital and in-store marketing in a fireside chat with industry experts from Dollar General, Adobe and Deloitte.

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Will Pickard

Speaking in:

Sunday Jan 14th

Unlocking synergies between digital and stores: Dollar General's journey to personalization at scale