Vivian Chang

Vivian Chang
Vivian Chang
Head of Growth for DTC
The Clorox Company
Vivian is the Head of Growth for DTC at The Clorox Company. Vivian takes a data driven approach to marketing, successfully bridging direct response with brand engagement across a portfolio of brands. The team launched and grew DTC wellness brands, while simultaneously mobilizing the online presence of Clorox’s well-loved and established retail brands. Vivian earned her bachelor’s degree from the University of Texas and MBA from the Kellogg School of Management at Northwestern University.

Speaking in:

Sunday
January 16
11:00 am11:30 am
Expo, Level 3, Expo Stage 5
Missed this Exhibitor Big Ideas session?  Watch the Replay
 
As consumers become increasingly digital savvy, retailers and brands have in turn accelerated their digital migration. This migration requires a rethink of data strategy--from how to generate more first-party data to unifying data across all… Read more