Vikas Aron

Vikas Aron

Chief Product Officer

Bricz


Vikas Aron is the Chief Product Officer at Bricz, where he leads the company’s predictive fulfillment and AI-driven decision tools for omnichannel retail. With over two decades of experience at Manhattan Associates, Aptos, and Radial, he has developed transformative retail solutions that enhance customer experience, optimize operations, and drive profitability across the enterprise.

Speaking in:

Sunday Jan 11

10:15am - 10:45am

Exhibitor Big Ideas Stage 2

From reactive to predictive: How retailers are rewriting fulfillment for margin, speed, and resilience

Retailers are under pressure to protect margins, reduce split shipments, and deliver faster without adding cost or complexity. This session explores how industry leaders are rewriting their fulfillment strategies by moving from fixed rules and after-the-fact analysis to a predictive, continuously optimized operating model.

You’ll hear real examples of how demand, labor, and inventory signals can be orchestrated daily and sometimes hourly to improve profitability while meeting elevated customer expectations. If you’re wrestling with how to balance cost, speed, and capacity across stores and DCs, this session will show how a predictive fulfillment approach powered by AI can transform both planning and execution.