Vic Miles
General Manager, Industry Advisory
Microsoft
Vic Miles is General Manager of Microsoft’s Retail & Consumer Goods Industry advisory group, where he partners with brands across North and South America to shape their AI strategy driving innovation in the retail value chain. With over three decades of experience in retail technology, Vic is a trusted advisor to executives navigating the evolving landscape of store operations, merchandising, and customer engagement.
Before joining Microsoft in 2008, Vic spent over ten years at Walmart Stores Inc., where he led software engineering initiatives focused on in-store systems and operational efficiency.
His deep understanding of retail environments—shaped by hands-on development and strategic leadership—has made him a key voice in shaping the future of connected commerce.
Speaking in:
Monday Jan 12
1:00pm - 1:30pm
Snowflake Stage
- The Autonomous Retail Ecosystem: Beyond Automation facilitated by Celonis
- Retail Forward: Unlocking ROI with Agentic AI facilitated by Microsoft
- Building a Retail Technology Foundation for Agentic AI Success facilitated by Manhattan Associates
- Consumer experience in the era of AI and creative intelligence facilitated by Adobe
- Reinventing retail with agentic AI facilitated by ServiceNow
- Agentic AI Retail: Driving Reporting, Insights & Analytics facilitated by Aretove
- Crafting customer experience with AI: how retailers scale expertise, empathy, and brand voice at every touchpoint facilitated by Sierra Technologies
- The loyalty operating model of 2027: What happens when AI becomes the optimizer-in-chief? facilitated by Exchange Solutions
- The intent economy: How AI, agents, and real-time payments will transform how we buy facilitated by Rezolve AI
- The end of SaaS: How retail brands are really using AI agents to scale content across every channel facilitated by Rocketium
