Vanda Provato

Vanda Provato
Vanda Provato
Chief Marketing and Digital Officer
Liquor Control Board of Ontario
Vanda Provato is a brand transformation leader who has held leadership roles with premier retailers and brands. She is currently Chief Marketing and Digital Officer at the LCBO, leading the Marketing, Customer Experience and eCommerce teams as well as Food & Drink. Before joining the LCBO, Vanda was Vice President, Marketing & Category for Second Cup Ltd. where she spearheaded the company’s brand transformation including the café redesign, the launch of the Rewards program and a reinvention of the food and beverage menu. She held prior roles as Vice President, Marketing with Indigo Books and AOL Canada Inc. Vanda spent the first part of her career at multi-national communications agencies where she managed leading consumer brands both in Canada and the US. Vanda is an active member of the marketing industry having served as a judge in competitions including Strategy Magazine Agency of the Year. She is currently a member of the NRF Marketing Executives Council and Centennial College Advertising & Marketing Program Advisory Committee.

Speaking in:

January 14
1:00 pm1:30 pm
Expo, Level 3, Expo Stage 5
Well before GenAI became the latest buzzword, the Liquor Control Board of Ontario (LCBO) had a vision: Deliver remarkable experiences as the trusted destination for the world’s wines, beers and spirits. To support that vision, they have undergone significant transformation over the last 5 years - operationally, organizationally, and of course digitally. The adoption of AI to power search and… Read more