Uman Chan
Senior Director, Digital Technology
The Vitamin Shoppe
Uman Chan is the Senior Director of Digital Technology at The Vitamin Shoppe, where he has been leading the Digital Technology team in various capacities since 2017. With over 14 years of experience in ecommerce and retail, he has focused on modernizing The Vitamin Shoppe's digital capabilities and creating innovative omnichannel experiences in the health and wellness space.
Uman's career has spanned various technology roles, giving him a unique perspective on solving complex technical challenges. At The Vitamin Shoppe, he has worked to transform the company's digital capabilities and create technology solutions that enhance how it serves its customers.
Uman is a technologist at heart and has held a variety of roles throughout his career. He started out as a systems engineer for a defense company doing high level system design, before shifting to low-level/kernel level software engineering, later to a financial software consultant, and eventually into ecommerce.
Speaking in:
Monday Jan 13th
10:00am - 10:30am
River Pavilion, ReturnPro Stage
Consumers are used to shopping anytime, anywhere, whether through physical or digital channels. Every touchpoint is an opportunity for a transaction and to build customer loyalty. As a result, consumers expect a unified, seamless shopping experience in every interaction with a brand. Join this session to learn how to future-proof your commerce operations for emerging channels and changing consumer preferences, ensuring your brand is prepared for market shifts and unforeseen challenges. In this session, moderated by commercetools, a panel of retail experts will cover: the relationship between cohesively unifying commerce experiences across physical and digital channels and increased customer satisfaction, loyalty, and access to revenue-generating opportunities; enhancing the brand by empowering employees with tools to personalize customer interactions, manage inventory seamlessly across channels, and remove friction points; and the importance of quickly adapting shopping experiences through composable commerce, streamlining operations across channels, and unlocking new data-sharing opportunities for better personalization.
