Global Senior Director of Retail Technology
URBN
Tracey Strober is a seasoned retail leader with over 23 years of experience at URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly). As the current Global Senior Director of Retail Technology, she is responsible for the strategy and implementation of solutions that power the company's global retail fleet.
Tracey's career is a testament to her deep expertise, having risen from a Store Manager to a key global executive. She has held numerous leadership positions across store operations, omni-channel strategy, communications, and customer experience, making her a leading voice on the integration of technology and operations in a customer-centric retail environment.
Monday Jan 12
11:45am - 12:15pm
Exhibitor Big Ideas Stage 3
Shoppers don’t think in channels, they think in brands. And when a BOPIS pickup is missed or a ship-from-store order gets canceled, the damage goes beyond lost revenue. It erodes trust and weakens the brand.
In this Big Ideas Session, Nedap and leading retailers will share why a digital twin of inventory is now a strategic necessity. With one real-time stock pool, retailers gain true visibility across the supply chain. And the ability to deliver on their brand promise at every touchpoint.
By reimagining inventory as a growth engine, retailers can capture every sale, strengthen loyalty, and transform one-time shoppers into lifelong customers.
