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Tomas Diaz

Tomas Diaz

A seasoned leader and expert on the needs of retail consumers, Tomas Diaz is responsible for strategy and growth at rapidly expanding flexEngage. With early career success at Whirlpool, selling to the nation’s largest retailers, Diaz capitalized on a huge opportunity to enable transactional communications that are highly personalized and engaging. Founded in 2011, flexEngage now boasts investment from Synchrony Financial, and powers transactional messages for Michael Kors, Under Armour, GNC, Aldo Shoes, Kay Jewelers, Destination XL, Oakley and many more.

Speaking in:

Sunday Jan 13
4:00 - 4:30 PM
Stage 4, EXPO Hall, Level 1
Retailers work hard to engage customers throughout the shopper journey. Yet post-sale transactional communications (receipts, order confirmations, packing slips, etc.) are largely ignored. Retailer, GNC explains its strategy for personalizing every... Read more