Tom McFadyen

CEO & Author

McFadyen Digital

During the past quarter century, Tom McFadyen has overseen 250 large-scale ecommerce and marketplace projects while leading several employees at McFadyen Digital. Clients include 10% of the Fortune 500 and many of the solutions built generate over a billion dollars of annual online revenue. McFadyen Digital provides advisory, technology, creative, and marketplace performance management services to clients across the globe from offices in the US, Brazil, and India. Tom has authored two ecommerce books, including Amazon Best-Seller “Marketplace Best Practices”. He is a frequent speaker at many conferences and often quoted in the trade industry.  Tom has held chairman, board and other leadership roles in NRF, YPO, EO and software user groups.

Speaking in:

Sunday Jan 14th

3:15pm - 3:45pm

Expo, Level 1, Expo Stage 1

The ecommerce playoffs: Owned inventory vs. dropship vs. marketplace

When should you leverage the dropshipping or marketplace business model to find retail success? In this showdown, panelists will explore ecommerce case studies and debate the best-suited business models for each scenario. While marketplaces can power your team to go the whole nine yards in terms of scalability and profitability, every business has unique considerations and requirements.

You’ll leave the session with a playbook on:

- The differences between owned inventory, dropshipping, and marketplaces

- The marketplace maturity model and the evolution process

- Practical strategies for scaling and optimizing your businesses

- Considerations for selecting which models to use

Monday Jan 15th

3:15pm - 3:45pm

Expo, Level 1, Expo Stage 1

Retail marketplace monetization: How marketplace 2.0 maximizes profits

Many of the most profitable, fastest growing, and valuable retailers operate a marketplace. But how does this business model generate top-line sales and bottom-line profit? This session will describe popular marketplace monetization techniques like commissions, subscriptions, embedded finance, retail media, cross-border, fulfillment services, data, and more. We’ll also discuss how the marketplace business model reduces CapEx and OpEx costs like inventory costs, fulfillment, merchandising, markdowns, SEM, warehouse construction, returns processing, and more. You’ll leave with an understanding of the business and financial implications of operating marketplaces. Talk to us about a free copy of our best-selling “Marketplace Best Practices” book.

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