Tiffany Rolfe

Tiffany Rolfe
Tiffany Rolfe
Global Chief Creative Officer
R/GA
Tiffany Rolfe is the Global Chief Creative Officer of R/GA and leads a team of over 200 a cross-disciplinary designers, thinkers and makers that create work at the intersection of storytelling and technology. R/GA’s clients include Nike, Verizon, Samsung, Airbnb, Slack, ESPN, and Instagram.

Tiffany thrives on developing strategic creative solutions across channels and platforms that lead to business growth and cultural impact. Prior to joining R/GA, Tiffany served as Chief Content Officer and Partner at one of the first agency/consultancy hybrids, co:collective. At co, she led the brand refresh and influencer campaigns for the ACLU following the 2016 election, as well as launching the grassroots activist platform, People Power. She worked closely with Puma and Jay-Z to create their comeback basketball shoe line, and launched the first YouTube Creators campaign globally, catapulting up and-coming “YouTubers” such as Michelle Phan, Bethany Mota, Tyler Oakley, Lily Singh and more.

Prior to co:collective she was Executive Creative Director/VP at Crispin Porter +Bogusky. During her ten years there, the agency grew from 100 people to over 1200 worldwide, and became Ad Age’s “Agency of the Decade.” Tiffany created award-winning work for MINI Cooper, Burger King, VW, Old Navy, Baby Carrots, Grey Poupon and more. She also led the Truth brand, and while highly awarded, also resulted in the most successful teen smoking cessation campaign in history.

Tiffany’s work has been featured on the cover of the New York Times, in the Wall Street Journal, Huffington Post, Ad Age, Adweek, and more. She has judged and received dozens of top awards at every major creative and effectiveness competition in the industry. She is currently on the board of The One Club, is a member of Facebook’s Creative Council, the Hulu Streaming Society, and the Ad Council.

Speaking in:

Tuesday
January 17
1:15 pm1:45 pm
Javits North Level 4, Pavilion, Elastic Path Stage

 In a time when we are told to “go to where the consumer is”  retailers and brands are challenged to keep up with the consumer – they keep moving (and hiding!) These giants of Connecting with Consumers unequivocally know where they are and even know where they are going.

So what does that mean for brands and retailers? Well, it’s time to close the loop and connect the dots between… Read more