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Thibault Roux

Thibault Roux

Chief Digital Officer

Burger King


Thibault Roux currently serves as Chief Digital Officer for the Burger King brand in the United States and Canada. His role has the responsibility for the management of Restaurant Technology. He has been with Burger King and Restaurants Brands International for nearly three years. Prior to his role as CDO, Thibault held various leadership roles at United Health Group and Target corp. His career started as a software engineer working for a Virtual Reality start-up which was eventually acquired. 

Speaking in:

Monday Jan 12

12:30pm - 1:15pm

Exhibitor Big Ideas Stage 4

Digital resilience: Inside the tech transformation at Burger King

The speed of operations, explosion of digital ordering, and need for real-time data have upended the traditional tech foundation for restaurants. Join this session for a behind-the-scenes look at how an iconic restaurant brand developed a resilient network to help ensure it could support the digital operations of today - while setting the stage for future innovation. Thibault Roux, Chief Digital Officer for Burger King U.S. and Canada, will share his experience and insights on driving forward a long-term vision for digital transformation and the power of strategic technology partnerships.

Key Points:

  • How the Burger King brand and QSR industry is evolving and the role technology plays

  • How Burger King partnered with Comcast Business to rebuild its network foundation to meet guest, team member, and franchisee needs

  • How an upgraded POS and resilient network helps ensure orders, payments, and guest touchpoints simply work.

  • Keys to driving transformation: bringing digital and tech teams together, with clear accountability for apps, kiosks, and guest touchpoints, to deliver on DX vision

  • How the resilience of today can set up the innovation of tomorrow