Commercial Director – Retail Sector
Tatiana Souza is Commercial Director of the Retail Sector at Globo Group-- the largest media and communication conglomerate in Brazil and Latin America. She has worked in different commercial positions at Globo over the last 20 years, such as Business Solutions in Content and Sales. She has 25 years of experience in the advertising market, and has graduated in Social Communication (Advertising and Marketing), post-graduated in Business Management, and received an MBA in Innovation, Leadership and Management 4.0. Three years ago, Tatiana was part of the team responsible for the redesign of Globo´s Advertising go-to-market, and for two years she has been responsible for the retail sector in the commercial area.