January 11: Opening Party
January 12–14: Conference & Expo
Jacob K. Javits Convention Center | NYC
Vice President & General Manager
American Express
Tatia Adams Fox is Vice President and General Manager for Travel and Entertainment for the National Client Group at American Express. In her role, she manages a portfolio of U.S. based travel and entertainment merchants for Global Merchant and Network Services.
Tatia joined American Express in June 2022 with over 25 years of experience in marketing, strategic partnerships, project management and entertainment. In her previous role, she served as Vice President, Global Partnerships for Location Based Experiences for Viacom CBS/Paramount where she led a global team committed to creating and developing B2B solutions and B2C experiences for Nickelodeon branded amusement and theme parks, hotels and resorts, exhibits and family entertainment centers.
Prior to Viacom CBS/Paramount, Tatia served as Senior Vice President at Warner Music Group and Vice President at Universal Music Group where she oversaw and led multiple industry brand partnerships and artist campaigns.
In 2022, Tatia was the recipient and youngest Alum to receive the President’s Award from Savannah State University. She is also a two-time recipient of the Southern Regional Press Institute Career Achievement Award. A published author, “Meeting at the Table: African American Women Write on Race, Culture and Community”, she is passionate about mentorship and uplifting her community. Tatia supports social and civic organizations, including: New York Urban League, Dress For Success, Boys & Girls Club of America, All-Star Code and the Fresh Air Fund.
A graduate of Roosevelt University, Tatia obtained her M.S., Integrated Marketing, as well as a B.B.A. in Marketing and B.A. Mass Communications from Savannah State University. She’s a graduate of the Harvard Business School, Executive Leadership and Management Program, and the Protocol School of Washington, International Business Etiquette and Protocol.
12:10pm - 12:40pm
Javits North, Level 4, Logicbroker Stage
In this session, we explore how Disney Consumer Products retains its authenticity while seeking to meet the complex, multi-layered expectations of the modern consumer. We will discuss how heritage brands stay relevant for today’s audiences through innovative and personalized retail experiences and products.