Tarek Mueller

CEO

ABOUT YOU

Tarek Mueller has been developing digital business models for online retail for more than 15 years. Having started his first business activities on the internet aged 13, he registered his first online stores at 15. From 2007 onwards, he also advised clients on the conception and implementation of new business models – among them the Otto Group, which made him one of the Co-Founders of ABOUT YOU and Co-CEO for Marketing and Brand in 2014.

Speaking in:

Tuesday

January 16

1:00 pm–1:45 pm

Expo, Level 1, Expo Stage 2

Scaling modern fashion eCommerce from 0 to 5 billion in GTV in 9 years

Tobias Ring, SCAYLE’s Managing Director Commercials, shares how ABOUT YOU, one of Europe’s fastest-growing fashion and lifestyle retailers, reached 5 billion Euro in annual transaction volume* through broadening their global reach with influencer marketing and international expansion. Learn how ABOUT YOU's marketplace strategy played out and how the technology and expertise developed along the… Read more