
Tarek
Mueller
CEO
ABOUT YOU
Tarek Mueller has been developing digital business models for online retail for more than 15 years. Having started his first business activities on the internet aged 13, he registered his first online stores at 15. From 2007 onwards, he also advised clients on the conception and implementation of new business models – among them the Otto Group, which made him one of the Co-Founders of ABOUT YOU and Co-CEO for Marketing and Brand in 2014.