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Tal Zvi Nathanel

Tal Zvi

CEO and Co-Founder
Tal Zvi Nathanel is on a mission to create the most interesting store in the world. His path to retail began after living in NYC for four years and noticing a gap between what he imagined retail should do and the often impersonal, transactional reality of the modern department store. From his perspective, the issue with the multi-brand retail environment was that it continued to place a greater focus on its own brand, making the customer’s experience an afterthought. This imbalance often prevented meaningful discovery -- a missed connection. His hypothesis found support when he was introduced to Co-Founder Amir Zwickel, who specialized in real estate development and saw an opportunity to disrupt the retail market. With SHOWFIELDS, Tal and Amir envisioned a space that would ‘flip the formula’ and create a model that was entirely focused on the consumer experience and the brand therein. More than that, SHOWFIELDS is Tal’s curiosity about the future of retail brought to life, a new way to engage with the brands of tomorrow; aiming to become the leading platform for offline discovery.

Speaking in:

Sunday Jan 12
10:30 - 11:00 AM
Kustomer Stage, Hall E, Level 1
It’s time to throw out the old playbooks and write new ones. Executives from SHOWFIELDS and AREA15 are doing just that. Experimenting with models that blend physical and digital retail in an effort to revitalize bricks-and-mortar retail, these... Read more