January 11: Opening Party
January 12–14: Conference & Expo
Jacob K. Javits Convention Center | NYC
Vice President, Principal Analyst
Forrester Research
Sucharita serves digital business strategy professionals. She is an expert in e-commerce, omnichannel commerce, consumer behavior, and trends in the retail and consumer goods space. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.
In her research, Sucharita covers areas such as e-commerce trends and global, regulatory, and technology issues shaping commerce. She is the author of Forrester’s “The World’s Most Future-Proofed Brands” report, which reviews global consumer-facing brand manufacturers. She is often the keynote speaker at retailer conferences around the world and is frequently featured in national media such as NPR, The Wall Street Journal, The New York Times, Bloomberg Businessweek, The Information, and more.
Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention, and market research efforts for the $2 billion luxury retailer's online channel. Prior to Saks, she held management positions at Toys R Us, where she was a merchant in the Babies R Us division and a store manager in one of the company's largest toy stores. She also worked for the Walt Disney Company, where she was part of the strategic planning team.
Sucharita holds a BA in economics from Harvard University and an MBA from the Stanford Graduate School of Business.
9:15am - 10:00am
Expo, Level 1, Expo Stage 2
Discover how the world’s top retailers are unlocking new revenue streams to stay ahead of the competition. With major shifts in the market led by digital giants like Amazon, traditional retailers are responding with bold, innovative strategies - ranging from new business models and distribution channels to the monetization of data through retail media and marketplace solutions. These strategies don’t just add to the revenue mix - they create a "value flywheel" that drives ongoing growth and reinvestment.
Join this session to hear how top retailers have revamped their business models to effectively capitalize on these opportunities. The integration of ecommerce and marketplace models has allowed retailers to broaden their customer base, increase website traffic, and leverage their data for additional monetization in retail media. Gain practical insights into building sustainable revenue streams that continuously fuel innovation and give your business a competitive edge. Don’t miss the opportunity to explore the future of retail and take actionable ideas back to your organization.
3:15pm - 3:45pm
Expo, Level 3, Expo Stage 3
Ulta Beauty, a leading name in the industry, has a best-in-class loyalty program which accounts for over 90% of our sales. Leveraging this extraordinary customer loyalty and the data and insights that come with it allows for Ulta Beauty to personalize experiences for their customers in extraordinary ways. Partnering with Adobe, Ulta Beauty is building personalization-at-scale to bring Joy to their guests at every touchpoint, fostering connections between customers and associates, and driving inspired content and product discovery at every stage of the purchase journey. This session will delve into Ulta’s strategic approach to personalization – people, process, technology, and data.
Join Josh Friedman, VP of Digital Products, in a fireside chat with Olivia Kwon Best, Adobe’s Digital Strategy Group GM for Retail and Consumer Goods as they discuss their journey to become the most relevant and joyful beauty brand in the industry.
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