Sucharita Kodali

Sucharita Kodali
Sucharita Kodali
Vice President, Principal Analyst
Forrester Research
As Vice President and Principal Analyst at Forrester, Sucharita is a leading expert on eCommerce, multichannel retail, consumer behavior, and trends in the online shopping space. In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world.

Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention, and market research efforts for the $2 billion luxury retailer's online channel. Sucharita holds a B.A. in economics from Harvard University and an M.B.A. from the Stanford Graduate School of Business.

Speaking in:

January 18
11:15 am11:45 am
Retailers and manufacturers pivoted to e-commerce in huge numbers during the pandemic. On the upside, it accelerated sales, but it also brought a reoccurring issue to the forefront: gray-market activities and counterfeits gained momentum. In 2020, Customs Border Protection seized "26,503 shipments containing goods that violated intellectual property rights. The total estimated value of the seized… Read more