Managing Partner
Retail Systems Research
Steve Rowen is a Managing Partner at Retail Systems Research, an industry market intelligence firm that helps retailers make more strategic decisions about the role of information technology in their enterprise. He focuses on areas of emerging impact on retail and is widely regarded as one of the most informed and objective voices in the industry today. He has been a retail analyst since 2006, and co-founded RSR in 2007.
Tuesday Jan 13
9:15am - 9:45am
Exhibitor Big Ideas Stage 5
In the Retail Systems Research (RSR) study, Location Intelligence In Retail 2025, respondents share that market uncertainty underscores the urgent need for actionable insights to achieve sustainable growth. The two most critical areas for insights are customer analytics and market planning and research (as very or somewhat important, 98% and 88% respectively). In the survey, “Retail winners” state that location intelligence provides even greater insights into customer behavior analysis, delivery optimization and loss prevention – helping businesses to be more agile and resilient across the operations and partner network. Join us for a panel featuring industry leaders leveraging location intelligence to drive actionable insights for faster, better responses to market volatility for sustainable growth.