Steve Biddle

Director, Retail Media

Meta

Steve Biddle is Director, Retail Media at Meta. A 12 year veteran of Meta, Steve started the Meta’s retail vertical back in 2011 and has experienced the complete social media evolution from the “Like” button until today. He is responsible for five patents while at Meta, and maintains a strong belief that the right innovation propels everyone forward, especially today in the area of retail media.

Speaking in:

Saturday Jan 13th

2:20pm - 3:00pm

Javits North, Level 4

How streaming and RMN interact: Synergies and challenges

Retail media network buyers are leaning into CTV. The majority of RMN buyers -- at least 63% -- already invest in off-site display and video tactics like CTV, 15% more than other ad tactics. Topics include: the effect of the recent Netflix announcement about viewer data transparency by title on the entire CTV ecosystem, the potential of linking CTV to RMN, and the future of "integrated audiences" and visibility into the total customer journey.
This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.

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Steve Biddle

Speaking in:

Saturday Jan 13th

How streaming and RMN interact: Synergies and challenges