Steve Biddle

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Steve Biddle
Director, Retail Media
Meta
Steve Biddle is Director, Retail Media at Meta. A 12 year veteran of Meta, Steve started the Meta’s retail vertical back in 2011 and has experienced the complete social media evolution from the “Like” button until today. He is responsible for five patents while at Meta, and maintains a strong belief that the right innovation propels everyone forward, especially today in the area of retail media.

Speaking in:

Saturday
January 13
2:20 pm3:00 pm
Javits North, Level 4
Retail media network buyers are leaning into CTV. The majority of RMN buyers -- at least 63% -- already invest in off-site display and video tactics like CTV, 15% more than other ad tactics. Topics include: the effect of the recent Netflix announcement about viewer data transparency by title on the entire CTV ecosystem, the potential of linking CTV to RMN, and the future of "integrated audiences… Read more