Head of Sales, ShopperTrak Analytics, Americas
Sensormatic Solutions
Sterling Raehtz is currently the Head of Sales for ShopperTrak Analytics, part of Sensormatic Solutions, where his team partners with more than 1,000 retailers to develop and execute sales strategies across 150,000 stores using customer behavior data. Prior to this role, Sterling worked in the Retail and Consumer Packaged Goods practice for Hewlett Packard Enterprise and spent 8 years in the US Army as an Infantry Officer.
Monday Jan 12
10:15am - 10:45am
Exhibitor Big Ideas Stage 3
Retail is evolving, but the heart of the customer experience remains the same: authenticity. This session explores how Boot Barn, a leading lifestyle retailer, balances technology and tradition to build more meaningful connections with every customer. Attendees will hear how footfall analytics, journey mapping and demographic intelligence can uncover insights into shopper behavior while ensuring every store visit feels true to the brand’s spirit. Discover how Boot Barn blends advanced AI-driven insights with the timeless values their customers know and love.
