Sterling Raehtz
Head of Sales, ShopperTrak Analytics, Americas
Sensormatic Solutions
Sterling Raehtz is currently the Head of Sales for ShopperTrak Analytics, part of Sensormatic Solutions, where his team partners with more than 1,000 retailers to develop and execute sales strategies across 150,000 stores using customer behavior data. Prior to this role, Sterling worked in the Retail and Consumer Packaged Goods practice for Hewlett Packard Enterprise and spent 8 years in the US Army as an Infantry Officer.
Speaking in:
Monday Jan 12
10:15am - 10:45am
Exhibitor Big Ideas Stage 3
The AI advantage: Turning foot traffic into retail intelligence
Learn how leading retailers are using advanced footfall analytics and AI-driven insights to solve real-world challenges like labor planning and layout optimization. Explore innovations including re-identification, staff exclusion, demographic insights, and journey mapping - tools that reveal how shoppers move, behave, and engage. Hear directly from a top retailer applying these technologies to drive smarter decisions. Moderated by Sterling Raehtz, Head of Sales at ShopperTrak Analytics at Sensormatic Solutions, this session will equip you to turn in-store behavior data into powerful, AI-enhanced retail strategy.