Global GTM Head of RCS for Business
For nearly three decades, Stephen Brough has been a driving force in global market expansion for leading technology, media, and telecommunications companies. In his role as Global GTM Head at Google, he has masterfully transformed underperforming programs into high-growth, multi-million dollar businesses.
Stephen’s unique talent lies in architecting powerful global ecosystems from scratch. He builds and inspires high-performing teams while securing pivotal C-suite partnerships that fuel sustained growth and innovation. Recognized as an industry thought leader, he frequently takes the stage as a keynote speaker to share his vision for the future of digital marketing, commerce, and care. Stephen holds dual degrees from SMU Cox, is a graduate of the Stanford Graduate School of Business LEAD Program, and is fluent in English and Spanish.
Tuesday Jan 13
1:00pm - 1:30pm
Klaviyo Stage
As consumer inboxes become more fragmented and privacy expectations evolve, retailers must reimagine how to build meaningful customer connections across every marketing channel. In this session, attendees will hear how one brand is using RCS messaging to deliver rich, personalized communications that drive measurable results. You’ll learn how RCS is transforming every interaction into a real-time feedback loop, collecting valuable zero-party data from customers that fuels AI-powered personalization across email and push to build strong, more profitable customer relationships. Attendees will leave with a clear perspective on how to future-proof their omnichannel marketing and customer communications strategies, adapt to evolving privacy and messaging standards, and harness the full potential of RCS to create conversations that convert.
