Senior Director, Marketing Operations
The Home Depot
Stacie Santana is the Senior Director of Marketing Operations at The Home Depot where she serves as an architect of change and a thought-leader in evolving operational strategy for the nation's #1 home improvement retailer.
A passionate strategic creative and operations leader, Stacie is responsible for orchestrating the development of marketing strategy, providing thought-leadership and building best-in-class capabilities to drive operational efficiencies across the organization.
Throughout her tenure, Stacie has championed and implemented transformations that connect marketing activity to strategic business objectives. Her achievements include establishing a centralized Project Management Office (CPMO) and an Operations Center of Excellence to define and lead end-to-end omnichannel campaign planning. She has a proven track record of enabling high-quality content delivery at scale—pioneering automated distribution frameworks that significantly reduce timelines and developing innovative content studios to drive cost savings and increase speed-to-market.
Stacie's expertise is focused on building foundational capabilities and developing transformational solutions that drive measurable growth.
Monday Jan 12
3:15pm - 3:45pm
Exhibitor Big Ideas Stage 5
The Home Depot, the world’s largest home improvement retailer, is reimagining how creativity scales across thousands of products, regions and channels. With custom generative AI trained to reflect its distinctive brand voice and purpose, the company is transforming its content supply chain – accelerating creation, removing silos and ensuring every asset feels authentic. From immersive video to high-impact imagery, they empower teams to produce richer, more relevant storytelling that inspires DIYers and Pros. Join The Home Depot and Adobe to explore how AI is reshaping retail content creation.