January 11: Opening Party
January 12–14: Conference & Expo
Jacob K. Javits Convention Center | NYC
Vice President, Global Brand Sponsorships and Experiential Marketing
American Express
Shiz leads American Express’ strategic brand partnerships and experiences globally across sports, music and entertainment such as Formula 1/F1 ACADEMY, NBA/WNBA, Wimbledon, U.S. Open Golf & US Open Tennis, Brighton & Hove Albion F.C., Broadway/Theater, and music festival and artist partnerships. Shiz has also fostered greater connection amongst Amex’s global markets and developed an International Sponsorships Center of Excellence to ensure the brand was maximizing sponsorship investments and delivering unique benefits for Card Members worldwide.
1:30pm - 2:00pm
Expo, Level 1, Expo Stage 2
Today, Gen Z and Millennial consumers want more from brands beyond just the products they sell – they want meaningful interaction. 79% of consumers directly interact with brands beyond using their product or service, through engagements such as connecting on social media, sharing feedback and participation in brand activities.* Join us for a discussion about what consumers are looking for and how brands are reaching them beyond e-commerce and brick and mortar storefronts, driving deeper engagement and brand loyalty. Moderated by American Express.
*Source: Edelman 2023 Trust Report