Shirley Gao

Chief Digital and Information Officer

Pacsun

Shirley Gao is the Chief Digital and Information Officer at Pacsun, an apparel brand delivering brands and styles to a community of inspired youth. Shirley is responsible for enterprise and international commerce technology including omni-channel retail, social commerce, wholesale, supply chain, business intelligence, IT infrastructure and security.

Speaking in:

Sunday Jan 12th

2:00pm - 3:00pm

Expo, Level 1, Expo Stage 1

Navigating Asia’s retail evolution: Harnessing AI for innovation and growth

Discover how AI is a game changer in Asia’s fast-evolving retail market. In this session, we will delve into the emerging trends shaping the retail landscape in China and across the broader Asia region, with a particular emphasis on the transformative role of AI in consumer engagement and growth acceleration. Join industry leaders and experts as they share actionable insights and success stories to demonstrate the power of AI as a catalyst for innovation and growth in one of the world’s most dynamic markets.

Monday Jan 13th

11:00am - 11:30am

Expo, Level 3, Expo Stage 5

How Arc’teryx and PacSun are redefining unified retail

Join industry leaders from Arc’teryx and PacSun as they share best practices and actionable insights on creating a seamless omnichannel shopping experience. Discover how they:

• Deliver frictionless selling and personalized retail experiences.

• Optimize store fulfillment to meet customer expectations.

• Leverage advanced performance insights for smarter decision-making.

• Empower store associates to elevate customer service.

Don’t miss this dynamic panel discussion on what it truly takes to build a unified commerce journey that meets the demands of today’s savvy consumers.

Tuesday Jan 14th

12:00pm - 12:30pm

Javits North, Level 4, Logicbroker Stage

Artificial intelligence and humans: Five ways AI will make retail more personal, not less

Some think that artificial intelligence will lead us toward a future of techno-retail, one of bots and algorithms, and agents selling and shopping with nary a human in sight. Others see a future where AI supports and deepens human-to-human interaction that has always been at the heart of retail. Join PacSun, Albertson’s and Schwarz Gruppe (Lidl and Kaufland) in a free-wheeling discussion around how artificial intelligence will augment decision-making at all levels, lift the burden of mundane tasks and allow smart retailers to listen more deeply to their shoppers and converse with them in a more personal and persuasive way.

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