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Shirley Chen


Founder and CEO
Shirley Chen is the founder and CEO of Narrativ, a machine learning platform that connects products with all of the content created about them to answer retail’s trillion-dollar question, “What should I buy?” With a library of more than 1 billion product nodes matched to expert reviews from top commerce publishers like Buzzfeed, NYT Wirecutter, and Hearst, Narrativ enables retailers such as Macy's, Ulta and Dermstore to tap into $25B of annual consumer spend.

Prior to founding Narrativ, Shirley led double-digit growth as Head of Marketing & Business Development at Moda Operandi and was a management consultant in media and retail at McKinsey & Co. She has a Bachelor of Arts, Magna Cum Laude, from Columbia University and loves cyberpunk.

Speaking in:

Monday Jan 14
2:00 - 2:30 PM
Innovation Stage, Level 4
Perfect for attendees looking for hands-on content, this session features deep learning and content creation tactics that can help you boost revenue and engagement. Discover what products your customers want - and that you offer - but that cannot be... Read more