Shelley Bransten

Shelley Bransten

Corporate Vice President, Worldwide Industry Solutions

Microsoft Corporation


Shelley Bransten works as Corporate Vice President, Worldwide Industry Solutions at Microsoft – a global, cross-industry role focused on helping customers to accelerate their AI transformations and reimagine their businesses with Microsoft. Shelley is a passionate customer advocate with an eye for simplifying complexity. Prior to her current role she led the global retail, consumer goods & gaming businesses at Microsoft where she oversaw groundbreaking partnerships with leading companies across the globe.

Before Microsoft, Shelley launched business solutions that addressed challenges facing the retail industry as SVP of Retail & CG at Salesforce, and spent 16 years at Gap, Inc. running CRM and digital marketing for all their brands.

Shelley sits on the board of the National Retail Federation (NRF) and Retail Industry Leaders Association (RILA). She is also a member of the Greycroft GTM (Go-To-Market) Council a group of experienced sales, marketing, & customer experience leaders who provide feedback and advice to Greycroft-backed companies.

Shelley earned an MBA at UC Berkeley’s Haas School of Business and a bachelor’s degree in Political Science and Spanish at Duke University.

Mom to 2 teenage boys (never a dull moment) and Flash the dog (who sometimes listens,) she enjoys vinyasa power yoga, hiking and is a long-time resident of San Francisco.

Speaking in:

Monday Jan 12

9:45am - 10:15am

Javits North, Level 5, Vusion Theatre

The future of an icon: Ralph Lauren’s journey of heritage, innovation and partnership with Microsoft

For nearly six decades, Ralph Lauren has defined the art of living with enduring style and uncompromising quality. The company is widely credited with revolutionizing the retail industry in creating transformative shopping experiences. An iconic brand with a long history in pioneering transformational innovation, Ralph Lauren first partnered with Microsoft 25 years ago to launch one of the first luxury ecommerce sites. Today, that partnership has expanded into the next era of possibility with the recent debut of “Ask Ralph” – a new AI-powered conversational shopping tool that provides iconic Ralph Lauren style through a highly personalized and immediately shoppable experience. Moderated by National Retail Federation President & CEO, Matt Shay, join David Lauren, Chief Branding & Innovation Officer, Ralph Lauren Corporation and Shelley Bransten, Corporate Vice President, Worldwide Industry Solutions, Microsoft, for an illuminating fireside chat on how iconic brand heritage and digital creativity converge to shape the future of luxury retail.