Sheila Morin

Sheila Morin
Sheila Morin
Sheila Morin is the Chief Marketing Officer at Coveo. Sheila joined Coveo in 2021 as Senior Vice President, Corporate Marketing and Brand. Prior to joining Coveo, Ms. Morin was the Chief Marketing Officer of Loop Industries between September and December 2020, and served as Chief Marketing Officer at Cirque du Soleil Entertainment Group on an interim basis from 2019 to 2020, where she oversaw branding, marketing strategies, fan engagement, social media, consumer experience, consumer intelligence as well as advertising and content. Ms. Morin was a Senior Director at Cirque du Soleil Entertainment Group, a live entertainment company, from 2017 to 2019, Senior Director at Danone, a food and beverage company, from 2014 to 2017 and held various positions at L’Oreal during her tenure with it, in Montreal and Paris, from 2002 to 2014. In her role as Senior Vice President, Corporate Marketing and Brand, Ms. Morin is responsible for the Company’s brand platform globally, including brand image, message and narrative as well as corporate marketing and communication. With her career spanning over 20 years, she has extensive experience in marketing, branding, strategy and sales. Ms. Morin has a Bachelor of Business Administration from HEC – École des Hautes Études Commerciales.

Speaking in:

January 14
1:00 pm1:30 pm
Expo, Level 3, Expo Stage 5
Well before GenAI became the latest buzzword, the Liquor Control Board of Ontario (LCBO) had a vision: Deliver remarkable experiences as the trusted destination for the world’s wines, beers and spirits. To support that vision, they have undergone significant transformation over the last 5 years - operationally, organizationally, and of course digitally. The adoption of AI to power search and… Read more