Shawn Wilkinson

Shawn Wilkinson
Shawn Wilkinson
eCommerce Program Manager for Personalization
DICK’S Sporting Goods
Shawn Wilkinson is the eCommerce Program Manager for Personalization at DICK’S Sporting Goods. He is responsible for leading the strategy development, testing, and implementation of all eCommerce Personalization initiatives to help create best-in-class Athlete experiences online.

Shawn has over 13 years of experience in the Digital Marketing, eCommerce, and Personalization space. His past work includes sales and advertising, content creation, product data management, customer experience, and, most recently, website personalization. He was a 2022 Adobe Experience Maker Awards Finalist in the Experience Maker of the Year category.

Speaking in:

January 16
3:15 pm3:45 pm
Expo, Level 3, Expo Stage 3
Athletes know it takes years of training to become best in class which is no different when it comes to digital marketing. DICK’S Sporting Goods has been on a journey for several years to dig deep into their data and glean meaningful insights to understand their millions of customers and the experiences that delight them. Hear Shawn Wilkinson, eCommerce Program Manager for Personalization at DICK… Read more