Managing Director; Shopper & Retail Marketing Expert; Keynote Speaker; Trainer
Think Plan Do Consulting
Sharon Yourell Lawlor is a renowned business strategist based in Dublin, Ireland, and a recognized RETHINK Retail Top Global Influencer for 2023 and 2024. With over 25 years of experience in the Consumer Packaged Goods (CPG) industry, Sharon is a leading authority on retail strategy and trends, helping brands and businesses create transformative customer experiences that meet the needs of the Modern Shopper. She specializes in developing innovative strategies that bridge the gap between shifting consumer behaviors and business goals, ensuring companies stay ahead in a competitive marketplace.
As a thought leader on the future of retail, Sharon co-authored the Sustainable Irish Retail Action (SIRA) handbook, a guide designed to help Irish retailers enhance their customer experiences while transitioning towards more sustainable practices. Sharon is a frequent global speaker on the Modern Shopper, retail innovation, and the evolution of customer engagement, providing insights into how retailers can adapt to ever-changing consumer expectations.
Her impact extends through education as well, with over 15,000 professionals worldwide having completed her highly regarded LinkedIn Learning course on Retail Marketing Strategy, which covers essential techniques to help businesses succeed in today’s retail environment.