Scott Murphy

Scott Murphy

Chief Brand Officer

Inspire Brands, Inc.


Scott Murphy serves as Chief Brand Officer of Inspire Brands, a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. Inspire is supported by about 650,000 company and franchise team members. Murphy oversees all brands, domestic development, and the CPG business, enabling tight coordination, standardization of operating procedures where applicable, and improved best practice sharing across the portfolio. Before becoming the Chief Brand Officer, Murphy served as Brand President of Dunkin’, setting the strategic direction for Dunkin’ and overseeing the brand’s marketing, franchise operations, and culinary teams, as well as the brand’s relationship with its franchise community. Prior to Inspire, Murphy served as President of Dunkin’ Americas at Dunkin’ Brands. He previously served in a variety of leadership positions with the company, including Chief Operating Officer of Dunkin’ and Chief Supply Officer & SVP of International Operations for Dunkin’ Brands. Previously, Murphy served in leadership roles with A.T. Kearney, Inc., a management consulting firm, where he worked to identify and implement operational opportunities within the supply chain for the firm’s largest clients. Murphy is an alumnus of Georgetown University. He also received an MBA from the MIT Sloan School of Management.

Speaking in:

Tuesday Jan 13

1:00pm - 1:30pm

How Iconic Brands Align with the Next-Gen Consumer

Long-established brands face the challenge of keeping up with the  unique preferences and values of next gen consumers without losing the trust and loyalty of the shopper base they’ve nurtured over the years. How can brands accomplish that objective? We’ll explore the innovative strategies some are using to connect with influencers, craft collaboration and dabble in everything from digital and agile marketing initiatives to personalization.