Professor of Marketing, NYU Stern; Founder, L2 Inc.
Scott is a Professor at the NYU Stern School of Business where he teaches brand strategy and digital marketing and was named “One of the World’s 50 Best Business School Professors” by Poets & Quants in 2012. He is the founder of Red Envelope, Prophet Brand Strategy, and L2 Inc., acquired by Gartner (NYSE: IT) in March 2017. Scott’s book The Four (Portfolio Penguin, 2017) debuted on the New York Times and Wall Street Journal bestseller lists in the hardcover non-fiction and hardcover business categories. Scott was elected to the World Economic Forum’s Global Leaders of Tomorrow and has served on the boards of directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), Urban Outfitters (Nasdaq: URBN), and UC Berkeley’s Haas School of Business. He received a B.A. from UCLA and an M.B.A. from UC Berkeley.