Sasha Wallinger

Sasha Wallinger
Blockchain Style Lab
Sasha is a global business growth expert, who has united fashion and tech to put the cool in corporate. She is a Chief Marketing Officer whose award-winning leadership of brands including Nike Brand Jordan, H&M, and SOREL Footwear led her to found

Blockchain Style Lab in 2018 to pioneer the commercialization at the onset of physical to virtual in the retail, fashion, health and wellness sectors.

Seminal projects incorporating gaming, AI, and other emerging technology innovations includes launching the SuperGUCCI digital fashion collectibles and partnering with Walmart to bring to life their Electric Fest on Roblox, bringing Yungblud, Madison Beer and Kane Brown’s avatars to life. She has also collaborated with Nasdaq to launch the first IRL and virtual ecosystem bell ringing simultaneously.

She advises many organizations, including Metaverse Beauty Week, Metaverse Standards Forum, Fashion AI, VIIRA, MyMarkit, 50/50 Women on Boards, and a host of start-ups to uncover hidden connections and yield tangible commercial applications. She also reports on the ways emerging technology is colliding with brands as they connect with audiences for Forbe’s CMO Network.

Sasha is passionate about connecting brands, consumer audiences and advanced technology to impact community and drive growth, creativity, revenue and brand equity.

Speaking in:

January 14
11:00 am11:30 am
Expo, Level 3, Expo Stage 4
Consumer preferences are constantly changing, and soon front doors will be the new storefronts. At that end, it is critical to have full connectivity from source to final delivery. Join us for a discussion where panelists from UPS, Southern Fried Cotton and Avery Dennison share how the power of digital identification enables item-level visibility throughout the entire supply chain, delivering… Read more