Sasha Wallinger

Sasha Wallinger is the inaugural Marketing and Communications Director at the MIT Museum. A globally recognized leader at the intersection of art, culture, and technology, Wallinger previously served as founder and CEO Blockchain Style Lab, where she guided luxury brands, cultural organizations and start-ups, to defining their outreach, branding and audience development strategies. 

Her most recent prior roles include acting as Chief Marketing Officer at Superplastic, where she pioneered the SUPER Gucci NFT and Head of Strategy at Journey, a global design and innovation agency, where she built the Electric Fest experience a bespoke Roblox event with performances by YUNGBLUD, Madison Beer, and Kane Brown.

Wallinger’s innovative leadership in marketing and communications has earned her multiple accolades, including recognition from the CMO Network, RETHINK Retail’s Top Expert, Coresight Research’s AI Influencer, and 100 Women of the Future to name a few. 

Sasha holds a Bachelor of Science in Nature and Culture from the University of California, Davis and a Masters from Reed College and will continue to explore how emerging technology is transforming brand engagement and commerce as a contributor to Forbes' CMO Network.