Sasha Ludwig-Siegel

Director, CX & Retail Communications and Training

Warby Parker

Sasha Ludwig-Siegel is a seasoned retail leader with 15+ years' expertise in specialty retail. Sasha honed her skills at direct-to-consumer industry pioneers Warby Parker and Bonobos, specializing in retail operations and communications. With prior luxury bridal industry experience, Sasha enriches her grasp of diverse retail landscapes and personalized customer service. Currently spearheading communications & training for 230+ locations at Warby Parker, Sasha drives retail productivity and innovates on engagement initiatives utilizing Zipline, Warby Parker's comprehensive communication tool.

Speaking in:

Tuesday Jan 14th

1:00pm - 1:45pm

Expo, Level 1, Expo Stage 1

Clear vision, seamless execution: The secret behind one retailer's store growth

Since partnering with Zipline in 2019, Warby Parker has more than doubled its store count, scaling from 120 to 270+ locations. Join Melissa Wong, CEO of Zipline, and Warby Parker’s Director of Retail Communications and Training as they discuss how effective internal communication has played a key role in driving operational success. Learn how Zipline helps Warby Parker’s store teams stay aligned and execute flawlessly, fueling growth and enhancing customer experience.

ABOUT

AGENDA

EXPO

CONNECT

ADD-ON PROGRAMS

EXHIBIT/SPONSOR

NRF FOUNDATION PROGRAMS