Sarah Travis

SVP, Roundel + Social Commerce

Roundel (Target)

Sarah Travis joined Target in 2021 and currently serves as the Senior Vice President of Roundel and Social Commerce. Sarah also holds positions on the IAB and Shipt Board of Directors. Prior to joining Target, Sarah spent fourteen years at Google. Most recently, she served as Google’s Managing Director of Retail and also led the Americas Sales Associate Program, Google’s leadership rotation program for new talent in sales.

Prior to joining Google, Sarah held several leadership positions within the healthcare industry. Sarah holds a bachelor’s degree in business administration from Washington University in St. Louis and an MBA from the Haas School of Business at University of California, Berkeley.

Speaking in:

Tuesday Jan 14th

10:30am - 11:00am

Javits North, Level 4, Logicbroker Stage

From black and white to color: How retail media networks are navigating the display revolution

As retail media has progressed from sponsored search results and on-site media into an omnichannel, full-funnel spending phenomenon, it has forced RMNs to wrestle with questions that even seasoned media sellers have trouble answering: What is a winning strategy for scaling a display business? From issues about brand safety to banner blindness, to balancing efficiency with creativity, retailers now face the most exciting — and daunting — challenges ever. Hear from two leading retailers that are charting very different paths through this unfamiliar territory.

ATTEND

ABOUT

AGENDA

EXPO

CONNECT

ADD-ON PROGRAMS

EXHIBIT/SPONSOR

NRF FOUNDATION PROGRAMS

Sarah Travis

Speaking in:

Tuesday Jan 14th

From black and white to color: How retail media networks are navigating the display revolution