Chief Customer Officer
Upshop
Sarah Sandberg is the Chief Customer Officer at Upshop, where she leads global customer success, implementation, and support for grocery retailers and wholesalers. With deep expertise in retail operations, fresh food management, and enterprise software delivery, Sarah focuses on helping customers turn complex technology into measurable business outcomes.
At Upshop, Sarah partners closely with retailers to modernize store operations, optimize fresh production and ordering, and drive adoption of mission-critical solutions across forecasting, inventory, and execution. She is known for bridging the gap between strategy and day-to-day store realities, ensuring technology delivers improvements in efficiency, availability, waste reduction, and labor performance.
Sarah brings a customer-first perspective shaped by years of working directly with operators, technology teams, and executive leaders. Her insights center on practical change management, scalable implementation, and how retailers can successfully deploy innovation in fast-moving, labor-constrained environments.
Monday Jan 12
1:00pm - 1:30pm
Expo, Level 1, MicroTouch Stage
Grocery shoppers now expect their local grocer to be as personal and creative as their favorite café or boutique—offering everything from custom cakes and curated charcuterie trays to fresh floral arrangements and ready-to-serve catering. These are high-margin, high-loyalty experiences that build emotional connections between shoppers and stores.
But here’s the disconnect:
Why can’t all of these options live together in a single online order and why is it still so hard for shoppers to recreate the in-store experience when they shop digitally?
This session explores how one leading retailer took on that challenge head-on. Together with Upshop and partners, they reimagined the digital journey—not through a new sales platform, but through a unifying vision that connected fresh, made-to-order, and specialty items into one seamless experience.
Discover how Commerce 360 became the enabling framework and learn how grocers are finally delivering the full promise of omnichannel—through innovation, collaboration, and the voice of their customers.
Bring your earbuds + mobile device to this session! Session audio will be transmitted via a silent conferencing system. Use your own mobile device during the live session to access the audio feed. (Extra earbuds available, while supplies last.)
