Chief Customer Officer
Upshop
Sarah Sandberg is the Chief Customer Officer at Upshop, where she leads global customer success, implementation, and support for grocery retailers and wholesalers. With deep expertise in retail operations, fresh food management, and enterprise software delivery, Sarah focuses on helping customers turn complex technology into measurable business outcomes.
At Upshop, Sarah partners closely with retailers to modernize store operations, optimize fresh production and ordering, and drive adoption of mission-critical solutions across forecasting, inventory, and execution. She is known for bridging the gap between strategy and day-to-day store realities, ensuring technology delivers improvements in efficiency, availability, waste reduction, and labor performance.
Sarah brings a customer-first perspective shaped by years of working directly with operators, technology teams, and executive leaders. Her insights center on practical change management, scalable implementation, and how retailers can successfully deploy innovation in fast-moving, labor-constrained environments.
Monday Jan 12
1:00pm - 1:30pm
Expo, Level 1, MicroTouch Stage
Today’s grocers are being asked to do more than ever—expand fresh, prepared, and made-to-order offerings, deliver consistent quality across channels, and respond in real time to changing demand—all while operating with leaner teams and tighter margins.
The challenge isn’t ambition. It’s fragmentation.
This session explores how Wegmans tackled operational complexity head-on by rethinking the entire operating system behind it. In partnership with Upshop, Wegmans adopted Upshop 360 as a unifying framework—connecting people, production, data, and tasks into a single, coherent way of working.
The journey began on the store floor:
You’ll hear how this shift unlocked better decision-making in the moment, reduced overproduction and shrink, and created the foundation for dynamic task prioritization—ensuring teams focus on what delivers the most value right now. Through the Wegmans story, this session shows how Upshop 360 enables grocers to move from fractured execution to frictionless operations—and why operational clarity and precision is the true engine behind scalable growth, exceptional food experiences, and the future of intelligent retail.
Bring your earbuds + mobile device to this session! Session audio will be transmitted via a silent conferencing system. Use your own mobile device and click here during the live session to access the audio feed. (Extra earbuds available, while supplies last.) https://nrf2026-foodtechstage.webflow.io/
