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Sarah Hoffmann

Sarah Hoffmann

Sarah Hoffmann is the CMO of Drybar where she oversees global marketing, creative, e-commerce and analytics. Prior to this, she led exceptional brand performance for premier fashion retailers including J. Crew, Cole Haan and Converse. Sarah graduated with Honors from the University of Oregon and is a CPA. She is a member of the NRF’s Marketing Executives Council. In 2018, she was honored with Adweek’s esteemed L.A. Brand Star award.

Speaking in:

Tuesday Jan 14
11:15 - 11:45 AM
Medallia Stage, Hall E, Level 1
In today’s digital-first culture, physical retailers need to find opportunities to create in-store experiences that simply cannot be replicated online. Join Dry Bar,  American Girl-Mattel and FRCH-Nelson experts as we discuss the rise of... Read more