Most recently, Ms. Hoffmann was the Chief Marketing Officer at Drybar where she led the brand’s expansion through customer experience and digital growth, and was instrumental in the sale in early 2020. Ms. Hoffmann has also held various senior management roles at Nike, Inc.’s Converse subsidiary, Cole Haan and J. Crew.
Ms. Hoffmann holds a Bachelor of Science in Accounting with Honors from the University of Oregon and is a Certified Public Accountant. She is Vice Chair of the Marketing Executives Council for the National Retail Federation and has been honored with Adweek’s prestigious L.A. Brand Star award.