Head of Content, Influencer, & Commerce
Walmart
Sarah Henry leads Content, Influencer, & Commerce at Walmart, including building content and social experiences that bridge product discovery and purchase. With a background in omni-channel marketing, strategy, & digital media, she has been instrumental in launching efforts like Walmart Creator—a platform empowers content creators to monetize their influence, and positions Walmart at the forefront of social commerce. She was recently recognized as one of Business Insider’s Top 25 Rising Stars of Brand Marketing.
Monday Jan 12
1:00pm - 1:30pm
Logicbroker Stage
As influencer marketing continues to evolve, brands are finding new ways to identify creators that will connect meaningfully to their community, as they look to manage and measure investment across social, digital, and affiliate marketing. In this session we speak to H&M, American Eagle and Walmart who have forged successful creator partnerships, building meaningful collaborations.
