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Sara Whiffen


Founder and CEO
Sara Whiffen is a renowned consultant, corporate trainer, and expert in entrepreneurial logic. As a former Managing Director with Toyota, she took several concepts from idea to market in the U.S. and around the world. Recognized for her pragmatic approach to innovation, she has successfully founded multiple ventures since leaving Toyota in 2008.

Many large organizations have benefited from her insights, including American Express, General Mills, Nestle, Visa, the US Government and many others. Whiffen’s trademarked methodology, the Assets to ActionTM Model, is used worldwide.

In 2016, as a result of her work alongside Dr. Saras Sarasvathy, a globally recognized entrepreneurship scholar, Whiffen caught the eye of The Shark Group, a brand consultancy founded by FUBU founder and Shark Tank star Daymond John. She became the lead instructor for their entrepreneurial training program, InnerVation LabTM. This program is based on “effectuation,” an entrepreneurial thought process discovered by Sarasvathy and researched, expanded, and applied by Whiffen.

Whiffen currently runs a startup and also serves as guest faculty at the University of Virginia’s Darden School of Business. She has a BA from the University of Notre Dame and an MA from Johns Hopkins University.

Speaking in:

Monday Jan 14
12:15 - 12:45 PM
Innovation Stage, Level 4
Advances in retail technology have enabled consumers to shop for anything, anywhere, at any time, forcing retailers to rapidly adapt in order to provide a seamless and smart customer experience. In part two of the Innovation Lab pitch sessions, we... Read more