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Sara Whiffen


Founder and CEO
Sara Whiffen is an expert in bringing innovations to market. She serves as the Founder & CEO of Rohvi, a recommerce platform for retailers. Rohvi is turning fashion resale from something retailers fear to something they embrace to enhance their brand.

Previously, Sara was a Managing Director with Toyota / Lexus, where she took several concepts from idea to market in the U.S. and around the world.

Passionate about creating businesses that drive high levels of customer satisfaction and profitability, Sara founded her first venture about ten years ago. Since then, she has gained recognition as an entrepreneurial expert.

In addition to working with startups worldwide, many large organizations have benefited from her insights, including American Express, General Mills, the University of Virginia’s Darden School of Business, Visa, the Shark Group (of TV’s Shark Tank) and the US Government.

Speaking in:

Monday Jan 14
12:15 - 12:45 PM
Innovation Stage, Level 4
Advances in retail technology have enabled consumers to shop for anything, anywhere, at any time, forcing retailers to rapidly adapt in order to provide a seamless and smart customer experience. In part two of the Innovation Lab pitch sessions, we... Read more