Samir Desai
Executive Vice President, Chief Digital and Technology Officer
Abercrombie & Fitch Co.
Samir Desai has been Executive Vice President, Chief Digital and Technology Officer of Abercrombie & Fitch Co. since July 2021. Mr. Desai joined the company from Equinox Group, a luxury fitness company that operates several lifestyle brands. At Equinox, Mr. Desai served in leadership roles of increasing responsibility, including Chief Technology Officer. In that role, he was responsible for developing and executing a comprehensive data strategy across the brand portfolio, launching a direct-to-consumer digital media business, and creating customer experiences that fused physical and digital strategies.
Mr. Desai started his career at Intertex Apparel Group, a manufacturer and importer of branded and private label apparel, where he served as director of information technology.
Speaking in:
Sunday Jan 11
1:00pm - 1:30pm
SEO versus GEO … from ranking to relevance
Search is undergoing the most significant transformation in decades. Generative AI is reshaping how consumers search; as shoppers move from keyword-based queries to conversational, intent-rich prompts — asking deeper questions and relying on AI to curate the best insights — retailers are rethinking how their offerings will be discovered and whether their on-site search experiences measure up. Join us for an in-depth discussion of the current state and future directions of AI-driven discovery.