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Samara Tuchband

Samara Tuchband

Vice President of Merchandising
Crate and Barrel
Samara Tuchband is Vice President of Merchandising at Crate and Barrel, a brand of the global home furnishings retailer Crate and Barrel Holdings. With more than 17 years of merchant and marketing experience, Samara has a blended multichannel background in physical, brick and mortar, retail and digital. She is a thought leader, passionate about creating customer journeys that intersect with product.

At Crate and Barrel, she leads the overall strategy and tactical execution related to all aspects of customer-centric product assortment, pricing, and P&L management for the brand across in-store and online channels.

Prior to joining Crate and Barrel in 2018, Samara spent six years with The Home Depot as a GM leading Merchandising and experience teams within eCommerce. In her last role, she served as GM, Digital Home leading the retailer’s expansion into soft goods for home.

Before joining The Home Depot, Samara held leadership roles within Sears Holdings, as DMM, Online and Sr. Director of North American Marketing for Vtech Electronics.

Samara has a bachelor’s degree from San Diego State University.

Speaking in:

Monday Jan 14
2:30 - 3:00 PM
The Girls' Lounge, Level 3

Session open to Retailers, NRF Members, and registered Press.

Today’s business leaders are disrupting the retail industry by seeing the world through women’s eyes. In this conversation, female leaders share how having...

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