At Crate and Barrel, she leads the overall strategy and tactical execution related to all aspects of customer-centric product assortment, pricing, and P&L management for the brand across in-store and online channels.
Prior to joining Crate and Barrel in 2018, Samara spent six years with The Home Depot as a GM leading Merchandising and experience teams within eCommerce. In her last role, she served as GM, Digital Home leading the retailer’s expansion into soft goods for home.
Before joining The Home Depot, Samara held leadership roles within Sears Holdings, as DMM, Online and Sr. Director of North American Marketing for Vtech Electronics.
Samara has a bachelor’s degree from San Diego State University.