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Sally Mueller


Chief Brand Officer
Who What Wear
Sally Mueller is the Chief Brand Officer of Who What Wear, an international fashion company known for its content sites and -- and its size-inclusive, trend-forward line of clothing and accessories. Mueller heads up the consumer products division that launched in early 2016 with the Who What Wear clothing collection sold exclusively at Target.

Sally joined Who What Wear in early 2017 and is responsible for building and operating the company’s consumer goods and branded products divisions. She also oversees the overall strategy of the brands department, brand development, brand marketing, retail strategy, and retailer relationships the consumer brands division.

Prior to Who What Wear, she spent 25 years at Target Corporation in various leadership roles. She was instrumental in developing and implementing Target’s designer program (Go International), forging partnerships with over 60 designers and exclusive brands that propelled Target into its own niche and one of the most admired brands globally. Over the past 6 years, Sally developed her own collaborative focused on retail and brand innovation, working closely with Cherokee Group to develop a global brand vision for its namesake brand, and Disney, Nickelodeon, Kohls, and more.

Speaking in:

Sunday Jan 12
12:45 - 1:45 PM
Medallia Stage, Hall E, Level 1
Bring your lunch to this session! Seating available on a first-come, first-served basis. Open to Retailers with a Full Conference pass. Retailers are wising up to the success had by DTC and influencer brands and want in on the fun. This panel... Read more